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During Season Months: Air lines, analyzing it in practical terms of full fare and thrift fare for transatlantic flights, consider that the seven months from April 1 to October 31 are "on season" months in their entirety, in both directions. The other five months, November through March 31, constitute the off season or thrift season. To benefit by the big reduction in thrift-season fares you must make both flights during season months that fall-winter period, but the saving is very impressive, averaging 10 to 15 per cent. This seasonal saving operates for both first class and tourist class, or combinations of the two. Going all the way by tourist class—Pan American's Rainbow tourist service was extended in the spring of 1954 around the world—as against going all the way by first class, can save you almost another 30 per cent. Assembling these possible savings, we find that it costs a good 40 per cent less to go
all the way by tourist class off season than it does to go all the way by first class on season. A specific example, New York to London and back, as of today's tariffs, reveals that the lowest fare, as above, would cost you $425, whereas the highest would cost you $711. Try that on your arithmetic!
One good way to cue your ideas is to link them to the seasons and the important holidays. Editors like to use seasonal pictures, and a good many of those which they receive arrive too late for consideration. Work about six months ahead of the calendar with seasonal pictures. Mail Christmas themes in July and beat-the-heat whimsy pictures in January. You needn't shoot them off-season, of course, because you can always shoot in season and then save the transparencies for six months before mailing.
Belgium makes it easy for you to choose your hotels in whatever price bracket you desire. The Tourist Department publishes a complete hotel annual, meticulously arranged to show the basic facts on about 2000 hotels and family-type pensions. Every establishment of this multitude operates directly under government statutes and supervision and the management may not charge more than its published tariffs. One should understand, however, that there is a high season and an off season, the high season consisting of the months of July and August and also Easter and Whitsuntide. Inclusive pension charges (room and all meals) are figured on the basis of a minimum stay of three days, but proprietors hungry for business in the off season will sometimes grant them for one or two days. |
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