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Christmas Season Santa: SANTA CLAUS, san'ta kloz, corruption of St. Nicholas, the patron saint of children. Under this name he is especially associated with the giving of presents at the Christmas season SANTA season.SANTA CRUZ, san'ta kroos', IST MARQUIS OF (ALVARO DE BAZAN), Spanish admiral: b. Granada, Dec. 12, 1526; d. Lisbon, Feb. 9, 1588. Under Don John of Austria he played a brilliant role at Lepanto (1572) and the next year at the taking of Tunis. His victory off Terceira (1583) completed the Spanish conquest of Portugal.
When the Santa Monica department store conducted this Christmas season SANTA picture promotion, the practice was to move the picture-pickup booth from department to department each day, so that parents calling for prints were shunted to various parts of the store in the course of the season. In negotiating with a store management for the Santa picture concession, you may confidently assure your potential partner of sensational results for the store. This promotion, incidentally, was not repeated by the Santa Monica store the following year because, of all things, it was entirely too successful. The store simply couldn't handle all the pedestrian traffic which was created.
Christmas season SANTA to Easter is the high season in Sicily, Cyprus, the Greek isles such as Crete and Rhodes, Majorca, Madeira, the Canaries. Here you may savor high-season pleasures at low-season transportation costs. Easter, by the way, is a special season of life in Seville and other Spanish cities and on the French Riviera. These goals of travel are crowded then and the Riviera is crowded also in late summer and early fall. |
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