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Carbro Color Print: At any given price, there is a limit to the quality of picture which you can offer (you can't deliver a carbro color print to a $25 or $50 portrait customer) and you should study your costs carefully in order to make sure that are netting a reasonable profit on each job. The cost of ma-1 terials is the least important factor in your calculations as ; to what you can give for any particular price. More important is the amount of time you devote to the job.
When you want to offer your pictures to an agency, here's how to go about it. Print up 50 to 100 of your best negatives, as 8 x 10 glossies, paste a caption slip to each print telling who, what, when, where, why and how about the material shown, stamp your name and address on the back of each print, and also write a number on the back of each print. Make a record of the print numbers, so that when your agent sells a picture and writes you to ask for a replacement you can quickly deliver it to him and have him prepared for another sale.
There is no monotony in rural subjects, either, and you may use anything from a view Camera to 35mm equipment to photograph people, farming methods, buildings, machinery, livestock and landscapes. Stick to the modern—not "tobacco roads."$4.00—less whatever professional discount you can wangle. Prints at these prices, mind you, are not the finest possible. A really fine print will cost about ten times the above amounts, or perhaps even more.
If you haven't 35mm equipment, you might work with Kodacolor, a negative-color film which is available in nearly all the roll-film sizes. Kodacolor film is relatively expensive—it costs nearly $2 a roll—but it has a greater film speed than the transparency color films, more latitude in exposure, and the prints which can be ordered are cheaper. A 3 x 5 color print from Kodacolor costs 32 cents, 5 x 7 is $1.50 and 8 x 10 is $3.50. Prints are made only by Eastman Kodak Co., ordered through your photo supply dealer, and the quality has been greatly improved in recent years. |
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